1.    Being able to transport your references without a conflict with your existing employer.

2.    The costs analyst for equipment and lease.

3.    Break-even scenarios.

4.    Can you succeed without other home professional services?  Keep in mind that there are not a lot of HVAC transactions during the winter.

5.    Obtain the best help possible.

6.    Maintain the best staff possible.

7.    Favorable Lease Negotiations.

8.    Pro Forma Calculations.

The key is what are the safe products and how much more will they cost.

1.      Sufficiently capitalized.

2.      Adept at learning about their industries and customers.

3.      Marketing products/services that were uncomplicated to use, buy, engage etc.

4.      Driven to succeed.

5.      Emphasized company culture.

6.      Attuned to the critical nature of filling a niche with laser like fixation.

7.      Focused on lifestyle; for example, combining cultural, music, and millennials.

8.      Engaged in delivering great customer service.

9.      Memorable marketing paints a picture connecting customers to the product, and the product must generate “word-of-mouth” (“WOM”) power.