Before answering your question, we need more information.  Whether the speciality is in IP or a product, the question become market opportunity.

First, congratulation for having served in the Government.  Second, planning in advance of your retirement is admirable. 

Before deciding if you want to own a new business, have you, assuming there are no Federal prohibitions, checked to see about your alternative?   

Sure, but the first test is to make sure this approach works:

1.      Technology, is your product comparable with likeminded brands and tastemakers.

2.      Can you  handle the strategy, planning, and logistics of all the events required such as a  local market event planner and press teams.

3.      Can you identify the top Influencers?